Working with John St. to support the ‘Crave More’ campaign for President’s Choice; SapientNitro was engaged to redesign the PC.ca site. The ask was to develop a socially lead environment for shoppers, where they could be influenced, inspired, and share stories of their own experience with food.

From kick-off to launch, we maintained a close relationship with the client. Having them on-site for strategizing meetings, user-testing, and tech conversations allowed us to streamline our process and have a stellar launch.

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