FCA came to SapientNitro with the ask of rebuilding the platform for all of its online properties. Working with a brilliant team of UX and visual designers, lead by Brad Swerdfeger and Mirza Sakovic – we got to work.

Creating a new CMS for 5 major players in the worlds auto industry, while fulfilling each stakeholders list of requirements meant designing a series of building blocks that could be used interchangeably across their respective sites.

A complex set of shopping tools, all new UI and style guides, and a wealth of tailored per-brand experiences were designed and developed. After 2 years, the results have been staggering. We continue to maintain and enhance each component to improve and offer a more robust experience to the users.

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